Lebanese star Joseph Attieh has officially released his latest single, “Maghroum.” Known for his emotional and classic romantic style, this new track brings him back to the signature sound his fans love most, but with a modern twist.
The launch of the song follows a highly successful and creative social media teaser campaign. Attieh used short, comedic videos to capture the attention of his audience. In one viral clip, he jokingly asked an AI application how to know if someone is in love, cleverly introducing the title and lyrics of the song to his fans.
An innovative music video blending AI and retro vibes
Directed by Samer Saad, the music video for “Maghroum” features a unique visual style that mixes nostalgic elements with modern technology. The video uses advanced AI techniques to transform still photos into dynamic, moving scenes.
In the visuals, Attieh appears alongside a collection of vintage television sets, creating a cool retro atmosphere. The project beautifully highlights his identity as a romantic artist while embracing the future of digital visual effects.
Watch the official music video for “Maghroum” below:
